First QUDAL – QUality meDAL research in Macedonia shows that the citizens of Macedonia, when it comes to producers of fruit syrup, consider Ino Spektar as being the best qualityZurich, Skopje, Semptember 18th, 2014.– The first QUDAL – QUality meDAL research in Macedonia shows that the citizens of Macedonia, when it comes to producers fruit syrup, consider Ino Spektar as absolutely the top quality fruit syrup producer on the macedonian market.
This is the result of the first QUDAL – QUality meDAL research in Macedonia performed by the Swiss organization ICERTIAS- International Certification Association GmbH. The organization measures citizens' experience and satisfaction with quality of marketed products and services.
QUDAL – QUality meDAL research in Macedonia was performed at the territory of Macedonia, on the sample of 1.200 respondents in March 2014. Respondents were citizens of Macedonia, internet users older than 15. The survey was performed through a web questionnaire using CAWI – DEEPMA (Computer Assisted Web Interviewing – Deep Mind Awareness) method.
The Macedonians were asked within the QUDAL – QUality meDAL Research what products they would buy and what services they would use if they have unlimited amount of money and thereby being guided exclusively by quality when making purchase decisions.
The entire QUDAL Research in Macedonia encompassed more than a hundred commercial and non-commercial categories (e.g. best quality milk, best quality car, best quality domestic singer etc.).
The questions in the QUDAL – QUality medal research were open-ended, i.e. the examinees were not offered a choice of responses. They could freely state the names of producers and service providers which, according to their experience, have absolutely the best quality in general.
In the survey, when it comes to fruit syrup producer or supplier, examinees were asked the following question:
“ Specify the name of the fruit syrup producer or supplier that, in your personal experience and opinion, offers absolutely the highest level of quality in the Macedonian market:”
Most of the respondents answered on this question with “Ino Spektar”.
It is important to mention that the QUDAL research does not measure market shares or the power of a brand, but exclusively and only experience, satisfaction with the quality of the service and the offer on the market as perceived by the examinees.
CEO of company Ino Spektar stated:
“Ino Spektar is a company committed to quality and customer satisfaction. Continuously being market leader in manufacturing products for the beverage industry has driven our motivation to strive for the best. The dedicated team is working restless towards providing the best quality on one hand and being innovative on the other. We have implemented a strong policy for quality and food safety, as part of our culture.
Considering the fact that our company has been evaluated to provide the best quality on the Macedonian market has provided us a great feedbacks that we are reaching our main goals, that we are taking steps in the right direction and at the same time has indebted us to commit even stronger in order to prove ourselves for the given confidence.
Our main goals considering the future is to provide even more new and existing products which will meet the needs and expectations of our consumers.”
Methodology and Sampling
The QUDAL – QUality meDAL – Macedonia 2014/2015 Research was conducted by the Swiss organization ICERTIAS – International Certification Association GmbH on the territory of Macedonia during March 2014, using an online survey and the CAWI – DEEPMA method (Computer Assisted Web Interviewing – Deep Mind Awareness). 1,200 citizens of Macedonia older than 15 and using the Internet participated in the research. The survey encompassed the entire territory of Macedonia.
About QUDALQUDAL – QUality meDAL (www.qudal.com) is a project of the Swiss organization ICERTIAS – International Certification Association GmbH (www.icertias.com).
The QUDAL project researches and awards entities (products, services, media, public persons, culture and sports etc.) offering the highest level of quality in a certain territory – in the opinion of the citizens – i.e. the consumers themselves.
The goal of the QUDAL project is to draw the attention of the public to the importance of quality in their daily selection and to the right of the citizens to the highest level of quality, as well as to make it easier and simpler for consumers to find the best quality products and services on the market.
The QUDAL – QUality meDAL Research is conducted fully in accordance with the provisions of the “International Code on Market and Social Research” adopted by the International Chamber of Commerce (ICC) and the World Association of research experts (ESOMAR).
Zurich, Skopje, Semptember 18th, 2014.– The first QUDAL – QUality meDAL research in Macedonia shows that the citizens of M
